Morning Free Association – July 31 – Nǐ Hǎo Shànghǎi

Some Bruins are visiting China as part of a trip sponsored by O.R.G. packaging

So you’re likely familiar with this by now. Much like last year, Torey Krug, Tuukka Rask, David Pastrnak, and Hal Gill are in China, having visited the Great Wall, coached a youth hockey clinic for 3 days, and then visited Shanghai. The sponsor O.R.G. has been placing adverts not only in the TD Garden, but in many NHL rinks. (Pasta actually has his own deal, separate from the Bruins/O.R.G. deal.)

So that’s wonderful. Some Bruins players get to travel, and a bunch of little Chinese kids get to interact with some NHL stars. Hooray!


But wait a minute.
What do the Jacobs’s get out of this? Neither J.J. nor the NHL are exactly known for their largess, so what gives?

Well, we know that the KHL is trying to expand into China, and HC Kunlun Red Star is already bringing KHL hockey to Beijing. O.R.G. is a sponsor for the Red Star as well. With the KHL already having a foothold in the country, and having the advantage of proximity, can the NHL even get a foothold there?
It seems so. The Kings & Canucks will play pre-season games there this fall, both in Beijing and in Shanghai. It is sponsored again by O.R.G. Yes, it is only a pair of crappy exhibition games, but it’s still 2 NHL teams playing in Asia.
Not only is the NHL coming to China, so is a CWHL team. Yep. The Red Star group which operates the KHL team is launching a women’s hockey club in Shenzen (near Hong Kong). Each North American team in the CWHL will travel across the ocean to play a 3 game series in China and Red Star Shenzen will also play 3 away games in North America against each opponent. (This extends the season to 30 games per team).

Hockey advocates in China seem to be reaching out, trying to use international cooperation to learn more modern techniques in coaching, training, conditioning, etc.
Still, what do WE (North America) get out of it?
Well, the CWHL gets a fat check from the new member club, and the prospect of luring advertisers. The NHL is not blind to this. China reportedly has not just 1.3 billion possible viewers, but already has 22 million actual hockey viewers. This is a market that has great potential if the NHL can leverage its licensing & advertising revenue. Right now it seems that ~4 NHL games per week are shown in China – roughly 1/8th of available games. the potential for leveraging that into a reliable revenue stream must be pretty tempting to NHL owners. I wish them well.
Could struggling franchises get Asian investors to shore up their capital base? (As the NFL’s Jaguars have via their push into the London market) Could an online streaming deal boost league revenue like it did for the NBA with a ~$140m/yr deal? That’s what the NHL is hoping for. Stay tuned, sports fans.

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imbiginjapan
Member
imbiginjapan

I just realized a moment ago that Julien was still no longer the coach of the Bruins. I mean, I knew it, but I could have easily had a discussion about the Bruins coach without remembering that little detail. He was there for such a long time.

Long-Winded Striped Mofo
Member
Long-Winded Striped Mofo

Ryan Johansen 8 years, 64 million smackeroos! Ouch.

Long-Winded Striped Mofo
Member
Long-Winded Striped Mofo

Hi Pals!
It seems I just took a week off and no one noticed. I might go for two!
Hockey in China – what evs. I guess there would be dragons, so that’s cool.
More time in Shangri la this weekend. Love it there. We stayed last night and drove back this morn.
C’mon, Pasta. Get ‘ er done (stupid expression, sign so I don’t have to write more stupid shit.)

Thetallest81
Member
Thetallest81

hey all, hope everyone had a lovely weekend.

Oi is Pasta signed yet? Can we make an offer in Renminbi so the offer looks bigger?

Jagr still jobless?

imbiginjapan
Member
imbiginjapan

Wow, I had to look that up.

Thetallest81
Member
Thetallest81

42M CYR x 6 yrs. lets do this.

imbiginjapan
Member
imbiginjapan

So NBC/NBCSN is hosting 15 Bruins games this year including 3 on NBC proper. That feels like a lot.

Satan 81's Sister
Editor

That is way too much Pierre McGuire.

Long-Winded Striped Mofo
Member
Long-Winded Striped Mofo

ANY Pierre is way too much.

Long-Winded Striped Mofo
Member
Long-Winded Striped Mofo

I’m not a big fan of the annoying voice of Doc Emrick, who’s third cousin twice removed went to grade school with Wayne Gretzky’s brother, Brent (The Good One!), either.

imbiginjapan
Member
imbiginjapan

Sometimes I just mute the sound and sync it up with the radio broadcast. It gets tricky after commercial breaks but I’ll take Goucher and Beers any day of the week.

imbiginjapan
Member
imbiginjapan

The Thanksgiving game is going to be against the Pens too. Brace yourself.

the german hammer
Admin

Thanks to IW for this morning’s MFA. My laptop is in the shop again.

Satan 81's Sister
Editor

Morning all. Had to cover job 2 this morning and manage to bungle just about everything.

Uh, Canucks? Are they trying to grow the game or bore China to tears?

imbiginjapan
Member
imbiginjapan

It seems to be a pro sports tradition – just like the NFL seems insistent on bringing bangers like the Jags and Browns to London.

The London Bear
Member

My boss is a big Browns fan!

Satan 81's Sister
Editor

Um, why? smile

The London Bear
Member

I’m not sure. He’s been into NFL for ages, so I presume they were a bit better when he started following them!

Then again he also supports Northampton Town soccer team, so maybe he just likes shit sports teams…

the german hammer
Admin

From a historical perspective, it would be cool to be a Browns fan. From a modern day standpoint, not so much. Sports fandom though is irrational.

Satan 81's Sister
Editor

I suppose it does make some sense. “Hey they seem to like that crappy team! Just wait till they see the good teams!”

imbiginjapan
Member
imbiginjapan

Of course when the rest of the world sends us Rugby they send the All Blacks to smoke our asses.

imbiginjapan
Member
imbiginjapan

I assume Jacobs is orchestrating some kind of deal with ORG, and this whole dog and pony show is part of the courtship process.

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